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Cruisin' IntoChristmas

A family Christmas festival
in the heart of Downtown Lamar, SC

November 21, 2026
12:00PM – 5:00PM
Downtown Lamar, SC
Family-Friendly No Alcohol
Christmas on Main

THE COUNTDOWN TO

Cruisin' Into Christmas
HAS BEGUN!
Days
Hours
Minutes
Seconds
The Fun Has Begun
Parade Begins
6:30PM
Holiday Market
12:00PM – 5:00PM
CAR SHOW
12:00PM – 5:00PM
ENTERTAINMENT
12:00PM – 7:30PM
KIDS ACTIVITIES
12:00PM – 5:00PM

Thank You

TO OUR PRESENTING SPONSOR!

Your generous support helps make this Christmas tradition possible.

Create Your Chapter in the Christmas Story

Every corner of Main Street holds a different part of the story — a visit with Santa, a story from Mrs. Claus, a letter sent with hope, a parade of lights, classic cars, local makers, and wreaths placed in memory of someone dear.

The Wonder

Moments with Santa

A quiet smile, a whispered wish, and a Christmas memory your family can carry home.

Story Time with Mrs. Claus

Gather close as Mrs. Claus shares a Christmas story in the heart of the festival.

Letters to Santa

Write a wish, seal it with hope, and send a little Christmas magic on its way.

The Tradition

The Parade

Cruisin’ Under the Lights — bands playing, dancers moving, floats glowing, and a procession of community, craft, and Christmas rolling through the heart of downtown.

The Car Show

Cruisin Into Christmas — Classic cars lovingly restored and some boldly reimagined — holiday cheer and memories parked right in the center of town, a Southern tradition of mechanical folk art on full display.

Holiday Market

From the first bite to the last find — food vendors, local artisans, and makers from near and far filling downtown with the flavors and crafts for the season.

Tribute Wreath Wall

A majestic, living display of memories — each wreath a name, a story, a light kept burning in honor of someone dear, woven together into the heart of the Christmas story.

STEWARDS WHO KEEP THE LIGHT SHINING

Christmas tree representing Main Street holiday tradition

KEEPS MAIN STREET SHINING

Celebrating Christmas in the heart of our community

Market storefront representing local vendors and makers

SUPPORTS LOCAL MAKERS

Bringing local crafts and hometown flavors to Main Street

Family representing shared Christmas memories

CREATES FAMILY MEMORIES

Shared moments that become lasting traditions

Christmas wreath representing remembrance and honor

HONORS SOMEONE DEAR

Keeping memories part of our Christmas story

Classic car representing local festival tradition

CELEBRATES LOCAL TRADITION

Classic cars, live entertainment, and hometown pride

Helping hands representing community volunteers

POWERED BY VOLUNTEERS

Neighbors sharing their time, talent, and heart

FESTIVAL LOCATION

Downtown Lamar, SC

DAY-OF HIGHLIGHTS

9:30AM
VENDOR SETUP
10:00AM
CAR SHOW REGISTRATION
12:00PM
FESTIVAL OPENS
4:30PM
PARADE LINE UP
4:30PM
CAR SHOW AWARDS & CLOSING
6:30PM
PARADE BEGINS
*Schedule subject to change.

Pages From the
Christmas on Main Story

PARKING

Free public parking throughout downtown

Road clousures

Plan for temporary downtown street closures 11:00 AM Until 8:00 PM

RESTROOMS

Public restrooms located beside Lamar Town Hall

ACCESSIBILITY

Accessible viewing areas along the parade route

WEATHER

Check festival updates before heading downtown

FAMILY-FRIENDLY

No alcohol — a safe celebration for all ages

Written Into Our Christmas Story

Bill NewmanCampbell's RoofingJonathan BillingsPresenter 2McLeod HealthBig DogLanden JohnRonnie ToddHoratio Hornblower, IIIPresenter 1Festival KeeperMadison SpringsBill NewmanCampbell's RoofingJonathan BillingsPresenter 2McLeod HealthBig DogLanden JohnRonnie ToddHoratio Hornblower, IIIPresenter 1Festival KeeperMadison Springs