Every corner of Main Street holds a different part of the story — a visit with Santa, a story from Mrs. Claus, a letter sent with hope, a parade of lights, classic cars, local makers, and wreaths placed in memory of someone dear.
The Wonder
Moments with Santa
A quiet smile, a whispered wish, and a Christmas memory your family can carry home.
Cruisin’ Under the Lights — bands playing, dancers moving, floats glowing, and a procession of community, craft, and Christmas rolling through the heart of downtown.
Cruisin Into Christmas — Classic cars lovingly restored and some boldly reimagined — holiday cheer and memories parked right in the center of town, a Southern tradition of mechanical folk art on full display.
From the first bite to the last find — food vendors, local artisans, and makers from near and far filling downtown with the flavors and crafts for the season.
A majestic, living display of memories — each wreath a name, a story, a light kept burning in honor of someone dear, woven together into the heart of the Christmas story.
Plan for temporary downtown street closures 11:00 AM Until 8:00 PM
RESTROOMS
Public restrooms located beside Lamar Town Hall
ACCESSIBILITY
Accessible viewing areas along the parade route
WEATHER
Check festival updates before heading downtown
FAMILY-FRIENDLY
No alcohol — a safe celebration for all ages
Written Into Our Christmas Story
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Bill Newman ✵ Campbell's Roofing ✵ Jonathan Billings ✵ Presenter 2 ✵ McLeod Health ✵ Big Dog ✵ Landen John ✵ Ronnie Todd ✵ Horatio Hornblower, III ✵ Presenter 1 ✵ Festival Keeper ✵ Madison Springs ✵ Bill Newman ✵ Campbell's Roofing ✵ Jonathan Billings ✵ Presenter 2 ✵ McLeod Health ✵ Big Dog ✵ Landen John ✵ Ronnie Todd ✵ Horatio Hornblower, III ✵ Presenter 1 ✵ Festival Keeper ✵ Madison Springs ✵