Christmas on Main — South Carolina’s Hidden Christmas Story
A family Christmas festival
in the heart of Downtown Lamar, SC

TO OUR PRESENTING SPONSOR!
Your generous support helps make this Christmas tradition possible.
Every corner of Main Street holds a different part of the story — a visit with Santa, a story from Mrs. Claus, a letter sent with hope, a parade of lights, classic cars, local makers, and wreaths placed in memory of someone dear.
A quiet smile, a whispered wish, and a Christmas memory your family can carry home.
Gather close as Mrs. Claus shares a Christmas story in the heart of the festival.
Write a wish, seal it with hope, and send a little Christmas magic on its way.
Cruisin’ Under the Lights — bands playing, dancers moving, floats glowing, and a procession of community, craft, and Christmas rolling through the heart of downtown.
Cruisin Into Christmas — Classic cars lovingly restored and some boldly reimagined — holiday cheer and memories parked right in the center of town, a Southern tradition of mechanical folk art on full display.
From the first bite to the last find — food vendors, local artisans, and makers from near and far filling downtown with the flavors and crafts for the season.
A majestic, living display of memories — each wreath a name, a story, a light kept burning in honor of someone dear, woven together into the heart of the Christmas story.












Celebrating Christmas in the heart of our community
Bringing local crafts and hometown flavors to Main Street
Shared moments that become lasting traditions
Keeping memories part of our Christmas story
Classic cars, live entertainment, and hometown pride
Neighbors sharing their time, talent, and heart
Free public parking throughout downtown
Plan for temporary downtown street closures 11:00 AM Until 8:00 PM
Public restrooms located beside Lamar Town Hall
Accessible viewing areas along the parade route
Check festival updates before heading downtown
No alcohol — a safe celebration for all ages